What is product management?
The concept of a “minimum viable product” is commonly used in the startup world to identify the subset of features needed to deploy a usable product and test it in the market. Yet 65% of features in software are rarely or never used (according to a Standish Group survey). So how can product management help curb this overrun of unneeded feature development?
Product managers are in the unique position of being able to drastically cut scope to deliver more usable products faster and for less cost. Some use intuition as their primary approach for understanding the minimum set of features that a product should have. This is, however, neither practical nor scalable. Instead, Amadeus uses an approach to logically cut unneeded features, so that we implement only the features that deliver the most value.
The key to systematically being able to cut product scope, while still delivering a great product, is to link the value the user needs to receive to the actual features in the product. To understand that value, consider what problems the product is solving and what objectives the user has for the product. This will derive the most valuable features, and is the essence of Amadeus’s RML methodology.
Product Management Support
From product vision statements and roadmaps to requirements management and UAT, through market analysis and project or portfolio management, Amadeus’s product managers provide hands-on consulting support services for your most critical projects.
Some of the activities our employees perform include:
- Outcome ownership
- Market analysis
- Portfolio management
- Business case
- Product roadmaps
- Competitor analysis